Our founding partners

Simon Fraser

At school Simon Fraser nearly become a scientist, but he noticed that people studying the humanities seemed to have a more relaxed schedule and a more decadent time.

So he ended up with a degree in Modern History from Oxford University, but never lost his fascination with how and why things work.

He managed to combine his love and talent for writing with his scientific and technological curiosity by landing a job at Roger Staton Associates, the first PR company in England to specialize in technology. He was soon initiated into the worlds of information technology and telecommunications, working for clients including Hewlett-Packard, Norsk Data, Sun Microsystems and Ericsson.

It was Ericsson that, in 1995, encouraged Simon Fraser to come to Sweden. He set up Fraser and Bilder Communications, which provided specialist advice and writing services for a number of Swedish advertising agencies, as well as working directly for clients.

From 1999 to 2003 he was the senior English writer at Sandberg Trygg, then the largest business-to-business agency in northern Europe.

In his spare time he watches his children grow, cooks, writes the first chapters of innumerable novels, and ponders the anthropic principle while taking long walks in the rain. His favourite place is the Science Museum in South Kensington.

Art Bilder

Trained at Berghs and Kunstfack in Stockholm, as well as having studied at a variety of art and design institutes as far afield as England and South Africa, Art Bilder is the co-founder of Fraser & Bilder Communications. Bilder has collaborated with Simon Fraser over more than two decades, supplying the pictures that complement his words and phrases.

An intensely shy and secretive figure, Art Bilder has never been photographed and rarely attends meetings with clients, usually proffering last-minute apologies for absence.

Even Art Bilder’s gender is uncertain – some people say ‘Art’ is short for Arthur; others insist that it’s an abbreviation of Artemis. Some have explained this apparent contradiction by the hypothesis that Art is some sort of transsexual, or that s/he was once a man who has now been surgically transformed into a woman – or, indeed, vice versa.

In the absence of hard information, even more outlandish theories have been put forward. One of these is that Art Bilder is not in fact one person, but a composite character – an amalgam of several art directors Simon Fraser has worked with over the years, at different agencies in England and Sweden.

Another theory is that s/he is simply Simon Fraser’s imaginary friend.