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The greening of ABB

ABB REPORTS ITS ENVIRONMENTAL AND SUSTAINABILITY PERFORMANCE

For four years, Fraser & Bilder helped compile and edit ABB’s annual reports on its environmental and social performance.

Alternative energy solutions

ABB REPOSITIONS ITSELF IN DISTRIBUTED POWER AND RENEWABLE ENERGY SOURCES

Wind power, combined heat and power, microturbines, fuel cells. A new generation of clean, small-scale, distributed energy sources. We wrote the book about it.

Ericsson

How do you turn megabits into megabucks?

THE ERICSSON ENGINE CAMPAIGN

The launch of a new concept for the broadband evolution of public telephone networks was one of Ericsson’s most successful marketing campaigns ever, revitalizing the company’s wireline business. Read more ...

Ericsson

3G: The biggest gamble ever?

LAUNCHING ERICSSON’S WCDMA RADIO ACCESS NETWORK

The total investment to provide third-generation mobile networks in Europe alone was estimated at € 300 billion – or roughly € 1000 for every man, woman and child on the continent. Here’s Ericsson’s pitch for a piece of the action. Read more ...

Ericsson

Making money from multi-service networks

CHARGING SOLUTIONS FOR A COMPLEX WORLD

If your network is channelling services and content from thousands of sources, to millions of users, you’d better make sure you can generate accurate bills. Communicating a new strategic direction for Ericsson’s management systems.

Ericsson

Everything you ever wanted to know about Ericsson

CORPORATE BROCHURES, PRESS RELATIONS AND ERICSSON’S FIRST EVER WEB SITE

Continent by continent, market by market, product by product ... corporate information that supported Ericsson’s global marketing and lobbying efforts, and formed the basis of Ericsson’s first ever web site. Read more ...

Ericsson

The wireless office: CT3 and the origins of DECT

AN OBSCURE DUTCH SUBSIDIARY CREATES A WORLD FIRST

Back in the day, it was a revolutionary concept: the office phone that you carry around in your pocket, freeing you from your desk. Here’s how it all started.

Ericsson

Network management and the service explosion

TMOS AND THE LAUNCH OF ERICSSON HEWLETT-PACKARD TELECOMMUNICATIONS

As telecoms markets liberalized and services multiplied, closed and propritary management systems became obstacles to rapid evolution. Here’s how Ericsson positioned itself as the operators’ saviour.

Ericsson

Building the Information Superhighway

SDH, ATM, ADSL, DWDM ... THE ALPHABET SOUP OF BROADBAND FROM ERICSSON

The evolution from plain ordinary telephone services to multi-service broadband networks meant defining and designing new technical solutions for every part of the network, from the high-speed backbone network right down to the copper wires in your walls. And a decade-long dialogue with customers.

Ericsson

Converging voice and data

CONSONO: ERICSSON’S ONE-STOP SHOP FOR ENTERPRISE NETWORKING

Ericsson’s bid to provide complete solutions for corporate communications.

Ericsson

AXE: supporting fixed networks into the 21st century

ALWAYS LOOK AFTER YOUR INSTALLED BASE!

The first AXE exchange was installed in 1977. Twenty years on, more than 130 million lines had been sold to 125 countries, representing a sizable proportion of the world’s telephone network. But as it entered its third decade, had AXE had its day?

IFS Industrial and Financial Systems AB

Changing the rules of the game

HOW IFS STAKED ITS CLAIM TO THE E-BUSINESS MARKET

The Internet is the new business battlefield. Old-fashioned corporations that cannot adapt to this brave new world are doomed: the age of the dotcom has arrived. IFS to the rescue! Read more ...

IFS Industrial and Financial Systems AB

We’re going to break your business in pieces

OUR NEW SOFTWARE IS VERY DESTRUCTIVE

The shocking story of the launch of IFS Applications 2000.

IFS Industrial and Financial Systems AB

Schedules, budgets and other lies about business software

IFS TELLS IT LIKE IT IS

An upstart in the ERP business adopts an unusual marketing communications strategy: honesty.

Positioning Telia on the global stage

INTRODUCING TELIA INTERNATIONAL CARRIER

A corporate brochure outlines the global competence and ambitions of Sweden’s national telecoms carrier as it enters the competitive market for international and global telecommunications networks.

After the bubble burst

THE REAL BUSINESS OF INTERNATIONAL WHOLESALE NETWORKING

We worked with Telia International Carrier to reposition itself in a market that had been rocked by scandal and the demise of several huge competitors.

Welcome to Stockholm!

COME FLY WITH TELIA’S BUSINESS SERVICES

Telia takes over most of the prime display sites at Stockholm’s Arlanda international airport, to promote its services for business customers. In English, naturally.

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