The portfolio |
How do you turn megabits into megabucks? THE ERICSSON ENGINE CAMPAIGN The launch of a new concept for the broadband evolution of public telephone networks was one of Ericsson’s most successful marketing campaigns ever, revitalizing the company’s wireline business. Read more ... |
3G: The biggest gamble ever? LAUNCHING ERICSSON’S WCDMA RADIO ACCESS NETWORK The total investment to provide third-generation mobile networks in Europe alone was estimated at € 300 billion – or roughly € 1000 for every man, woman and child on the continent. Here’s Ericsson’s pitch for a piece of the action. Read more ... |
Making money from multi-service networks CHARGING SOLUTIONS FOR A COMPLEX WORLD If your network is channelling services and content from thousands of sources, to millions of users, you’d better make sure you can generate accurate bills. Communicating a new strategic direction for Ericsson’s management systems. |
Everything you ever wanted to know about Ericsson CORPORATE BROCHURES, PRESS RELATIONS AND ERICSSON’S FIRST EVER WEB SITE Continent by continent, market by market, product by product ... corporate information that supported Ericsson’s global marketing and lobbying efforts, and formed the basis of Ericsson’s first ever web site. Read more ... |
The wireless office: CT3 and the origins of DECT AN OBSCURE DUTCH SUBSIDIARY CREATES A WORLD FIRST Back in the day, it was a revolutionary concept: the office phone that you carry around in your pocket, freeing you from your desk. Here’s how it all started. |
Network management and the service explosion TMOS AND THE LAUNCH OF ERICSSON HEWLETT-PACKARD TELECOMMUNICATIONS As telecoms markets liberalized and services multiplied, closed and propritary management systems became obstacles to rapid evolution. Here’s how Ericsson positioned itself as the operators’ saviour. |
Building the Information Superhighway SDH, ATM, ADSL, DWDM ... THE ALPHABET SOUP OF BROADBAND FROM ERICSSON The evolution from plain ordinary telephone services to multi-service broadband networks meant defining and designing new technical solutions for every part of the network, from the high-speed backbone network right down to the copper wires in your walls. And a decade-long dialogue with customers. |
Converging voice and data CONSONO: ERICSSON’S ONE-STOP SHOP FOR ENTERPRISE NETWORKING Ericsson’s bid to provide complete solutions for corporate communications. |
AXE: supporting fixed networks into the 21st century ALWAYS LOOK AFTER YOUR INSTALLED BASE! The first AXE exchange was installed in 1977. Twenty years on, more than 130 million lines had been sold to 125 countries, representing a sizable proportion of the world’s telephone network. But as it entered its third decade, had AXE had its day? |
Changing the rules of the game HOW IFS STAKED ITS CLAIM TO THE E-BUSINESS MARKET The Internet is the new business battlefield. Old-fashioned corporations that cannot adapt to this brave new world are doomed: the age of the dotcom has arrived. IFS to the rescue! Read more ... |
We’re going to break your business in pieces OUR NEW SOFTWARE IS VERY DESTRUCTIVE The shocking story of the launch of IFS Applications 2000. |
Schedules, budgets and other lies about business software IFS TELLS IT LIKE IT IS An upstart in the ERP business adopts an unusual marketing communications strategy: honesty. |
Positioning Telia on the global stage INTRODUCING TELIA INTERNATIONAL CARRIER A corporate brochure outlines the global competence and ambitions of Sweden’s national telecoms carrier as it enters the competitive market for international and global telecommunications networks. |
After the bubble burst THE REAL BUSINESS OF INTERNATIONAL WHOLESALE NETWORKING We worked with Telia International Carrier to reposition itself in a market that had been rocked by scandal and the demise of several huge competitors. |
Welcome to Stockholm! COME FLY WITH TELIA’S BUSINESS SERVICES Telia takes over most of the prime display sites at Stockholm’s Arlanda international airport, to promote its services for business customers. In English, naturally. |
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